Brad and I recently attended the ATMS Transition to Practice conference, and it was a powerful reminder of the passion in our industry.
During the event, Brad sat on the business owner panel to share some realities of building a sustainable practice. After 33 years in the treatment room and 22+ years in small business, these are the three pillars he believes every therapist needs to master:
1) Stay Curious
Curiosity is the lifeblood of success as a therapist.
It creates focus, learning, growth — and sincerity.
And here’s the truth: curiosity is what your patient is searching for, no matter what your profession.
Be curious. Stay curious.
2) Have the answers before you get asked the questions
In any business, being prepared builds trust.
For patients, it means doing the work behind the scenes so you can confidently guide them when it matters:
- Pathologies
- Assessment
- Differential diagnosis
- Prognosis
- Protocols
- Treatment options
- Referral options
And if you employ people one day, it means being prepared for your team too:
- Employment options, shifts, NES agreements, Fair Work clauses
- Mentoring, learning pathways, wage growth
Having answers before the questions come shows you’re dedicated — and quickly becomes the reason people see you as the go-to person.
3) Stay Relevant
If people don’t know you exist, they can’t choose you — or refer to you.
Brad’s message was simple: get out there.
- Visit potential referral partners
- Write articles in local mags/papers
- Offer self-care talks for sports clubs
- Join local committees
- Attend local health meetings
You never know where your next “rainmaker” connection is… but unless you get out there, you won’t meet them.
The Right Tools for the Job
We made some brilliant connections across Chinese medicine, acupuncture, massage, naturopathy, and chiropractic—and we loved hearing how different practitioners work.
Our favourite part is helping you choose the MWax product that suits your hands and your style—and showing you how to get the best results with less mess and less waste:
- The right traction without overworking your hands.
- Smoother flow through a full day of treatments.
- Hydro-dispersible for easy clean-up.
- Kinder on towels and no spills.
That’s what MWax is built for: made by therapists, for therapists—because when your tools work better, you work better.
Not sure which blend is right for your style?
Whether you’re a new grad setting up your first kit or a clinic owner looking to upgrade your team’s results, we’re here to help. Get in contact with us—we’d love to hear about how you treat and point you toward the perfect MWax option for your clinic.